Making Money Online: Lead Revenue VS Sales Revenue

A Nielsen study measured the level of trust people have in certain forms of online advertising.

Text and banner ads came in last. Trust jumped when consumer's posted their opinions online.

But trust from recommendations by people hit a high of 90%!

You have the power of providing a company with the most powerful sales lead ever… your personal recommendation.

Here's how it works... Let's say I was joining Gordon Ramsay, a well renowned chef, at a restaurant in New York that neither of us had been to before. When deciding what to order I would ask the waiter for their recommendation as opposed to asking Gordon Ramsay.

Even though Gordon knows much more about food, it's the waiter's recommendation that's much more valuable to me because he knows the menu and what people like. That waiter also has a vested interest as he has to deal with me if his suggestion sucked, as his tip would too.

In fact, I would value the waiter's suggestion above the restaurant owner's suggestion, as the restaurant owner knows what needs to be sold, fast, before it spoils!

The point here is that your experience can make you a trusted authority above the perceived experts.

Trusted Authorities

Everyone looks to trusted authorities.

You can even become an authority from your own experience, I began being paid for ‘Telling people Where To Go' in the 80s when I owned a travel agency. people would do their travel research, but always asked for a recommendation before they bought their ticket.

Even when the recommended destination would cost them more money, they'd pay it.

Companies pay for recommendations, hence the popularity of consultants whose job it is to make recommendations.

In the 90s when I became involved in the world of insurance, I discovered that insurance companies charged vastly different rates for the exact same policy. You should check it out yourself by going to InsuranceHotline.com.

Knowing which insurance company had the best rate for my car and driving record saved me a pile of money when buying my policy. I knew this would save other drivers lots of money too. So I began a rate comparison guide and every time I referred a driver to an insurance company that had the lowest rate for them, I was paid a referral fee.

Referrals Work Because There's No Risk

Referrals work because it doesn't cost the consumer anything to check it out and there's usually an upside for doing it. Why shouldn't they follow your recommendation? There's no risk, there's no cost, and they don't have to actually spend any money.

In my referral program the visitor had the potential of saving $100's or even $1,000's of dollars off their insurance rate. For the five minutes it took them to check it out, the average driver saved around $750.

Referral Revenue VS Sales Revenue 

It is easier to make money online when you're not selling a thing. In fact, this can be done for any topic or industry. You can take from your experience, knowledge or passion and create a lucrative Internet business with everything you have right now!

There are billions of dollars flowing through the Internet every day from people buying from companies selling stuff. You can tap into this money by injecting your website into the buying process.

Companies that sell online realize the power of recommendations, and they are willing to pay for it.

There's no better sales force out there than one person recommending to another person where to go.

Selling Online Is Very Competitive

To sell something to someone online, they have to land on your website at the buying stage. Your potential customer will view other websites selling what you are and compare everything.If they land on your website, they have to be comfortable with buying from you.

Many websites come across as 'faceless' identities. If your visitor doesn't know who you are, they probably won't buy from you. You're also competing with large company websites with huge advertising budgets, who are buying leads. 

What Is A Referral Form?

A referral form is different than an opt-in form or survery. It is a form meant to refer visitors to companies that can provide them with what they are looking for.

Referral forms created with Income Activator can send visitors to different companies based on the visitor's location or a specific answer to a question.

When your visitor fills out the referral form and clicks on the 'Submit' button, they are shown the advertiser's contact information. This could be a page on your website or the advertiser's website.

You can then setup your referral to send an email in real time to one or all of the following;

1. The advertiser with the visitor’s contact information.

2. The visitor with the advertiser’s contact information.

3. Yourself, to let your know you just made some money.

The reason for asking your visitor to complete a referral form is simply to ensure this referral is real for your advertiser.

When your visitor clicks on the 'submit button' they are presented with the contact information of the referral company (advertiser). The action of clicking the submit button is what creates a billable referral.

You may think it might be difficult to have people to give you their contact information in exchange for your referral company’s contact information, but it’s not.

When you find a credible resource that can give you reliable business contacts you have no problem with giving your contact information to get theirs. Finding trustworthy companies to do business with is as valuable as gold.

Companies Pay Big For Contact Info

Here's how to be paid more by companies for your visitor leads.

Companies are paying Google $10, $20, $50, and sometimes more for a click and have no way of following up with the person who arrives on their website.

You can offer the same advertiser the visitor's contact information through Income Activator’s referral program. The ability for the advertisers to follow up with the visitor or have the visitor tell them exactly what they're looking.

If your Google AdSense program is bringing you $10,000 a month, you could instantly double your revenue to $20,000 this way.

Your Income Activator program allows you to charge whatever you want for your referrals. The how-to-videos show you how much companies are paying Google to get a person to their website and who these companies are.

Income Activator allows you to give the advertiser the visitor's name and email address and any other type of information the advertiser wants.

An example of a high paying advertiser would be law firms.

Here is an example of a website sending visitor leads to law firms: http://MedicalMalpractice.IncomeActivator.com.

In this example, visitors want the law firm to contact them and are happy to provide their name, email address, and a description of why they need to be contacted. This benefits the visitor and the law firm at the same time.

You can create your own referral website sending leads to companies in any field, worldwide, in real time, as easily as you can type.

You probably already know a business that would welcome referrals that you could send them right now, such as your dentist, your landscaper, and even your hair dresser. All of these businesses advertise and referrals are the best kind of advertising as it delivers a real person to them.

Your Income Activator program tracks your leads and creates the invoices to send out to your referral companies.

Website Owners

If you have an existing website, you can create your own referral forms and embed them anywhere in your own website or Blog.

You can even place these referral forms on other websites to refer visitors to yourself!

There is no limit to the number or type of questions you can ask or information you can send to your referral company.