NLP

 NLP is short for Neuro-Linguistic Programming. Basically, you influence people though the language you use (both written and spoken).

I find this fascinating and thought I would share it, in case you want to research further.

This technique can be used in your copy and will help to build rapport through flattery.

For example:
“Are you an intelligent person looking for a fast solution to problem X” or “As a hard-working manager, you want to know how you can boost your business’s productivity.”

When a person reads the copy, they will automatically ask themselves these questions.
Then you can provide the answers through your product’s benefits.

There are key words that speak to a different level of the brain; such as the word “imagine.”

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AMAZING NLP 

Derren Brown uses NLP to influence Simon Pegg's selection of a gift.  See how he does it!