Make usability a priority
No matter what mobile website solution you choose, pay special attention to how easily users can access and interact with your site. Specifically, keep an eye on:
Another way to determine whether or not your mobile website version is accessible and usable for your site visitors is to simply ask them! Solicit feedback on how well the new site is performing for your readers, and use the information they provide to make your site even more effective.
Test your mobile site
When it comes to developing website versions for mobile users, be aware that there are more than 500 different screen variations (in terms of size, aspect ratio and resolution) that are available across different mobile devices and platforms. As a result, it’s important to ensure that your site doesn’t just look good on one smartphone – it needs to render correctly on as many of these devices as possible!
To test how your website looks on different mobile devices, try any of the following mobile website testing tools:
Allow mobile users to access your full site
No matter how carefully you customize the content on your mobile website version; there will still be users who want to access the features and information found on your full site.
For this reason, it’s important to include a link back to your full site somewhere on your mobile-friendly site version. Typically, this is done near the bottom of the screen, though your unique design template will dictate the most convenient, usable place for this information.
One Finger Functionality Test
The old saying is “keep things simple.” Nothing’s more simple than using the one finger test for your mobile landing pages. If your visitor can use just one finger to interact and navigate your landing pages using their mobile devices, you’re golden.
This doesn’t mean any extras, like zooming, pinching or other extra work beyond using just one finger. If you make your visitor work too hard on your mobile landing pages, chances are they’ve already bounced out to another site.
Mobile Landing Pages Should Just Work
Your landing pages need to give your visitors what they need, when they hit your page. If you rely on additional extras, like flash, there could be issues that frustrate them to leave your landing pages.
When it comes to mobile landing pages, ensure you have everything in check. That means aligning your delivery with content providers that understand mobile and deliver it right. This will ensure your pages work on any device – from Apple to Android, your site needs compatibility. It’s not only a conversion optimization basic; it’s a marketing basic.
Short Forms for Mobile Landing Pages
Do you find long forms on landing pages a pain? Imagine those on mobile landing pages. On a mobile device, users are on a mission and if they must fill out long forms on their smart phone, the frustration factor will get the best of them and add to your abandon rate.
When it comes to mobile landing pages, think short forms. Yes, gathering information is crucial, but only get a few fields and then move the user on to more important tasks.
Test, Test, Test Those Mobile Landing Pages
Others and myself preach it here on a regular basis: you must test your landing pages to get the maximum return on your investment – this is no different for mobile.
Test everything from messaging to images and positioning. Early testing helps find issues that make a big difference later on. When your mobile landing pages bring in more revenue, while reducing spending, you know you’re doing it right.
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