The best way of sending out messages to your list is use an HTML message and make it look like a plain text message that you would send to a friend. It should be friendly, interesting and helpful and include a call to action link back to your website. It should always include your name and contact information. Always respect the number of emails you send out to your client base to avoid having them unsubscribe.
For your email message's open and click rates to be tracked your Recipients need to click on the 'Display Images Link' (GMail). To do this you should include a note in your email messages asking Recipients "To view this email properly, click on the link to display all images". You may also want to include a note in your email message saying: "Please place this email address in your address book to ensure proper delivery." Once the recipient does this, it will prevent spam filters from thinking you're a random stranger. You might even include this message at the top of each newsletter you send.
Create an enticing yet informative subject line: Think about all the SPAM emails you've ever received, and try to avoid any subject line that reads like their subject lines.
Example of a bad subject line FREE DOWNLOADS!!!
Example of a a good subject line Quickly increase your blog readership
Avoid using punctuation Subject lines shouldn't have punctuation, especially exclamation marks!!! and $ dollar signs.
Avoid all caps Never write your subject lines in ALL CAPITAL LETTERS. These are very common traits of email SPAM.
Avoid spammy words and phrases It's easy to accidentally include a spammy word in your subject line when promoting your latest offers. Here are the words to avoid:
Don't use numbers/punctuation in place of letters Some examples include: V1AGR4, $W!VEL, H3LL0, etc. This is a common SPAM tactic, and should be avoided.
Avoid the word "TEST" This applies even if you are sending yourself a test email; spam filters get suspicious of test emails and dummy placeholder text.
Personalize who the email is addressed to. Don't address emails to HEAD OF HOUSEHOLD, DEAR SIR OR MADAM, or HI THERE. Not only is that impersonal, but it's obvious that a computer generated that email.
Avoid spammy words in phrases. The same rule as your subject lines applies here. It's easy to make this mistake in the Calls to Action within your email that link to your landing pages.
Keep a good text to image ratio. If you use too many images in your email, or only one large image for your entire email, it's going to flag the spam filters.
Format your content minimally. Don't use bright red font or go overboard with colors, styles, and formatting.
Avoid yelling. DON'T YELL WITH ALL CAPS or use a lot of exclamation points!!!!
Avoid pushy calls to action. Apply more grace to your calls to action than "click here!" or "click here now!" or "act now!" or "limited time only." Instead, create enticing calls to action like "see how our software can help" or "download our guide to become an expert."
Avoid dummy placeholder text. Be sure to remove any unreadable or sample text even if you're sending a test email. Spam filters get very suspicious of obvious filler text. Also avoid typing out one paragraph and copy/pasting ten times; spam filters also recognize duplicate content.
Send from a company domain email rather than free email account. It's best to set up an email address with your company domain name, rather than using a free email account (@yahoo.com, @hotmail.com, etc.). Free email accounts tend to ding your spam score. If you don't have a business email account with your domain name, click here.
Ask recepient to 'Display All Images' For your email message's open and click rates to be tracked your Recipients need to click on the 'Always display images' link. To do this you should include a note in your email messages asking Recipients "To view this email properly, click on the link to always display images".
Ask recipient to add you to their contacts. You may also want to include a note in your email message saying: "Please place this email address in your address book to ensure proper delivery." Once the recipient does this, it will prevent spam filters from thinking you're a random stranger. You might even include this message at the top of each newsletter you send.
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