Presentation To Get an Advertiser on Your Pay Per Click Program

 Selling To An Advertiser


When approaching an advertiser, using Google's Pay Per Click Program, here are some things you can do and say that may convince them to try your Income Activator's Pay Per Click program.
 
1. First, try to find out what they're paying by using Google's Keyword Tool. To do this go to Google's Keyword Planner and enter in keyword phrases to try to get their ad to come up. This will be a hit and miss process but eventually you will find them coming up for various keywords. When you find out what they're paying Google, offer them a better rate.
 
To see how to do this, click here.
 
2. Tell the advertiser that you offer better qualified leads as your visitors have come to your website specifically to find out more about that topic. Tell them that you personally recommend to your visitors which websites to go to. A referral through the 'power of recommendation' is a very powerful sales lead for any advertiser to receive. This becomes a much more relevant lead then a random Pay Per Click lead from Google.
 
3. Tell the advertiser you offer more ad flexibility then Google. Google offers limited text lines, where you're unlimited with what you can say and how much space you can give them. Plus you can add pictures and videos to capture the visitor's attention.
 
4.  Tell the advertiser that only about 20% of searches click on the Google Ads. They will get more leads if they add your PPC program to the mix. And remind the advertiser that they don't pay unless you send them a lead.
 
5. Tell the advertiser that you can also send them an email every time a visitor is sent to them from your website. This is an additional feature that's built into your Income Activator PPC program.
 
Lee RomanovTracking Google Ads

It's really hard for an advertiser to track the money they make through Google Ads. This gives you an advantage, as you can work closely with the advertiser with the leads you send them, where Google can't.

I used Google's PPC program for years through my online business, InsuranceHotline.com. I had hired one of the top SEO people in North America and started with a small budget of $2,100 a month. At that time, clicks were worth pennies. I broke even most months and on occasion made a few extra dollars from my PPC program, but not much. 

My other advertising programs grew, but I could never seem to grow my PPC advertising budget as the return, if any, was so little.
           
It's surprising how much money advertisers are giving to Google's PPC program with little or no understanding if they're making or loosing money from it. From my experience they're loosing big time and your Income Activator Referral program could turn that around for them.
 
Here's a conversation I had with an advertiser using Google Ads to sell fire extinguishers. You can see how little he understood about his advertising campaign with Google's PPC program.

Advertising Using Google Ads
            
The advertiser may not even know what kind of visitors they're getting from Google's Pay Per Click Program. Here are the questions I asked to expose how little advertiser really understand about their Google PPC program.
The Advertiser's answers to are in red.
 
1) What are all the 'Keywords' or 'Keyword Phrases' you have in your PPC campaign?
The advertiser didn't know.

For this advertiser they had over 100 keyword phrases they were paying for when a visitor 'clicked' on their ad. It's impossible to keep track of what's working when there's so many keyword phrases. Only a few keyword phrases were probably turning into real sales. The others were just wasting money.
 
2) What is the bid you've set for each of these Keywords?
$3.00

There was no measurement of success.

3) Are you paying extra for Top Positioning?
YES
 
No reason why or measurement of success.
 
4) What is the price difference you're paying compared to the advertiser behind you?
$1.00
 
No measurement of success for the extra price. A dollar less could have yield the same results.

5) What dollar value have you set 'Not to Exceed' per time frame. Is this set on a 'Per Day, Per Week, or Per Month basis, and if so why?
It is set 'Not to Exceed' $25.00 per day.

Not sure why, no measurement of success for growth.

6) Have you set restrictions on each Keyword or Keyword Phrase?
No searches outside of Canada
 
However, they only sold in the Toronto market. 
            
7) Are you using 'Broad Match' keywords for your Google ads? Broad Match means that Google displays your ads on what ever term they feel is relevant to your keywords. 
They were paying for Broad Match Keyword phrases.
             
This means they could be paying for broad match keyword phrases like 'School Term Paper on Fire Extinguishers.' When kids clicked on their ads for school projects they would be paying Google for this. 
 
Another Broad Match search term they could be paying Google for was 'Take a Fire Extinguisher on your date.' You can't afford to pay for search terms that don't make 'cents.' 
               
8) Are any Keywords set for an 'Exact Match'? This means their ad would appear for searches that match that exact keyword or keyword phrase. 
Yes 'Fire.'

Exact matches can be too broad a term to use in many cases. Many advertisers that use 'exact match' keywords, like in this example; Fire, would have their ads show up for people looking the best ways to start a camp 'Fire.'
 
9) Are your Keywords set for up for Negative Matches? Negative keywords are filtering words that stop your ads from showing. A good example of this is 'FREE.' Most businesses do not want to show up for people searching for free stuff.
This was not set up.

They were receiving clicks form people searching for 'Free Fire Extinguishers.'

10) Are you paying for PPC Ads when you already appear within the 1st three organic searches?
Yes
      
They were wasting their money, paying for a position where they already came up organically. They should have directed their PPC budget to positions where they didn't come up in organically to capture that audience.
 

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